In-Store GIFs for Stop & Shop Rebranding

Stop & Shop, the Quincy, Massachusetts-based Northeast grocer, tapped John Brown Media U.S. to create dynamic, eye-catching GIF reels to populate new in-store screens. The bright, graphic GIFs—filled with tips, tricks, and easy recipes for using ingredients from the produce, meat, seafood, and bakery departments—were created to help reinforce the store’s new rebranding efforts. Launched in September 2018, with new content debuting monthly, the upwards of 100 GIFs help engage customers while they’re in the midst of their shop, giving them easy ideas for mealtime.