Dentsu Aegis Network has appointed Rowan Manning as chief executive of its leading global content marketing agency, John Brown Media.
Manning will be responsible for continuing the commercial growth that has seen John Brown Media establish itself as a leading content marketing business and subsequently expand from its London headquarters into seven office locations globally. She will also continue to work with the leaders of other agencies within Dentsu Aegis Network to ensure the delivery of content marketing solutions for its clients.
Manning has more than 25 years of experience working in content and joins the organization from creative content agency SevenC3 where she spent 15 years rising the ranks to chief executive in April 2018 and subsequently reshaping the business to establish a progressive and inclusive culture. She is a member of the management board at the Content Marketing Association and sits on the Business Leaders Council for Children’s charity Future Frontiers.
She will report into James Morris, who recently expanded his remit to include executive director for Dentsu Aegis Network’s creative line of business for the UK and Ireland alongside his existing role overseeing sports and entertainment.
“Content marketing has now become a fundamental building block of helping brands engage with their audience,” Morris said. “John Brown Media has been at the heart of this content revolution throughout its history. In Rowan, we have a business leader that understands the importance of that heritage, but also has a track record of helping businesses evolve with changes in the way people engage with content on different platforms. Her considerable expertise means she’s perfectly placed to ensure the agency’s unique offering remains a crucial part of our creative business for our clients.”
“John Brown Media has consistently delivered market-leading journalistic and creative content for some of the world’s best brands for over 30 years, and I’m excited to be joining at a time when there has never been a greater requirement for authentic, high-quality storytelling in the industry,” Manning said. “I look forward to working with our exceptional talent, both in London and across all the John Brown agencies globally, to build on these strong foundations and deliver even more value, for more brands in the future.”