To help shoppers get dinner on the table quickly and easily, John Brown Media U.S. has developed a series of stop-motion GIFs for Hannaford Supermarkets. The GIFs are part of the multimedia feature “Dinner from the Fast Lane,” a highly popular installment published in print in each issue of Hannaford’s fresh magazine that includes a streamlined shopping list and three weeknight-friendly recipes. To adapt the recipe feature for social media, John Brown Media’s GIFs highlight Hannaford’s store-brand products and the resulting meals using fun, flashy animation. The series touches on many of Hannaford’s goals—making healthy, easy, and fresh meals accessible to even the busiest of families—while staying true to the company’s approachable and conversational tone.
Dinner from the Fast Lane simplifies the meal-planning process for customers, offering recipes plus a shopping list of ingredients to create three healthy meals that each serve four. This not only makes shopping easier for customers, but also highlights own-brand products that are a natural fit for fresh, healthy family meals.
Check out the latest Dinner from the Fast Lane GIF below (and get your hands on the recipes here!).