John Brown U.S. Creative Director Takes Top Honors at International Awards

John Brown Media U.S. has taken home top awards for its work on fresh, a print and digital magazine published for Hannaford Supermarkets, at The Content Council’s international Pearl Awards ceremony in New York. In addition to earning the bronze award for Best Print Magazine Editorial (B2C) for fresh, Nicole O’Toole took home the Best Creative Director award.

Image courtesy of The Content Council

“It was such an honor to be recognized by the Content Council,” said Nicole after the December 7 ceremony at Hearst Tower. “I feel extremely lucky to collaborate with our amazing team of editors and clients throughout the creative process. I’m proud of the work we’ve created together and so thrilled to share this honor with them.”

The wins came as part of a day that recognized John Brown Media’s work across various global markets. John Brown Media South Africa took home the gold award for Best Print Magazine Editorial (B2B) and the silver for Best Print Magazine Design (B2B) for MiNDSPACE, a magazine produced for Old Mutual Corporate. That office also earned a gold in the Best Use of Email category for its Supper Sorted campaign, the silver award for Best Print Magazine Editorial (B2C), and a bronze in the Retail Print category, all for Pick n Pay.

The prestigious Pearl Awards celebrate excellence, innovation, and effectiveness in content marketing strategies and campaigns from across the world. Experts judged entries on overall effectiveness, creativity, and editorial excellence.

This year’s winners were picked from 83 companies, representing nearly 170 brands from 19 different countries, making the awards a truly global competition.

“Each year, we celebrate and honor excellence in content marketing across a wide variety of industry sectors and media platforms. This year’s entries were exceptional and represent the best in content marketing from around the globe,” said Content Council Chair Jacqueline Loch. “With marketers now spending nearly 30% of their annual marketing budgets on content marketing, content is a key part of every marketing and media strategy.”

Having started in 2004, the Pearl Awards is the longest running, most coveted content marketing awards program in the United States.