To celebrate 2017’s National Family Meals Month in September, John Brown Media U.S. collaborated with Hannaford Supermarkets on an omni-channel campaign designed to get busy families into the kitchen. “Time-Saving Meals from Your Hannaford Dietitian,” the resulting project, consisted of two recipes, a print advertorial, and two videos from John Brown. The project received an honorable mention at the Food Marketing Institute’s (FMI) Gold Plate Awards in January.
“In three short years the National Family Meals Month movement has grown from a social media conversation, to in-store application, and now to an omni-channel shopper experience by sharing family meals solutions online, in-store and throughout the community,” Sue Borra, RD, chief health and wellness officer for FMI, and executive director of the FMI Foundation, said in a press release. “Our Gold Plate Award winners have stepped up to the plate to provide creative and easy solutions for family meals at home. The FMI Foundation is proud to recognize innovation in family meal solutions across the food retail industry.”
Check out the collaboration below!