John Lewis Home was created to provide John Lewis, one of Britain’s most trusted retailers, with a standalone content program aimed at driving homeware sales both in-store and online. The publication manages to highlight the retailer’s many product categories while embodying the cornerstones of price, quality, and service.
While anchored by a beautiful print publication, the content program additionally provides John Lewis with a central library of assets and content designed to be leveraged across multiple online platforms.
Altogether, John Lewis Home positions John Lewis as the “home of inspiration” and a leader in a competitive marketplace. It’s an approach that’s proven effective: The launch edition led to a 21 percent increase in product sales against estimates in the first four weeks alone.